Designed a topical and conceptual brand for the popular Japanese fashion community Boutique, using irony and critical thinking to emphasize concepts and creativity, and successfully received a response.

We changed the communication strategy of a conventional perfume brand, which chose to use animal imagery as a metaphor for the fragrance, creating the soul of the Gonge brand.

Reborn is a music festival for young creators of independent music. By choosing the symbol of grass growing upwards, it is a metaphor for the passionate spirit of young musicians. It is simple and impressive in the advertising communication.

"Traveller of Light" is a series of illustrated public service advertisements that depict the story of the professional and economic pressures faced by young people in the workplace following the global economic downturn caused by the pandemic.

Updated the image of the brand for Japan's most famous grocery store chain, using elements of traditional Japanese aesthetics combined with the look of groceries to create a refreshing brand design.